Tech Specs

Magazine - Auto Focus Asia

Mechanical Details

Page Bleed, Trim and Type

Double Page Spread

Double Page Spread - Sample                   Ad Size                   Height(A)                   Width(B)                  
Page Type                   248mm                   380mm                  
Page Trim                   273mm                   406mm                  
Page Bleed                   279mm                   412mm                  

 

Full Page and Covers

Full Page                   Ad Size                   Height(A)                   Width(B)                  
Page Type                   248mm                   178mm                  
Page Trim                   273mm                   203mm                  
Page Bleed                   279mm                   209mm                  

 

Half Page Horizontal

Half Page Horizontal                                                       105mm                  

173mm                  


 

1/3rd Page Vertical Outer

1/3 Page Vertical Outer                                                       221mm                  

53mm                  

 

1/3rd Page Product Flash

1/6th Page Product Flash                                                       70mm                  

178mm                  

 

Island

Island                                                       65mm                  

53mm                  

 

GateFold Cover 2-Pages

GateFold Cover 2-Pages                    
Page Type                   248mm                   380mm                  
Page Trim 273mm 406mm
Page Bleed 279mm 412mm

 

GateFold Inner 2-Pages

GateFold Inner 2-Pages                                     
Page Type                   248mm                   380mm                  
Page Trim 273mm 406mm
Page Bleed 279mm 412mm

Artwork

Software
InDesign, Photoshop, Illustrator & High resolution PDF (file must have all images at 300dpi with fonts embedded)
(Not Compatible: PageMaker, Coreldraw or any other software or files from the Internet)

 

Pictures Resolution
300dpi at 100% scaling for images, either as TIFF, JPG, EPS, or PDF

 

Colour
All colours to be CMYK breakdowns, including InDesign, Illustrator and Photoshop files

 

Fonts
Include all print and screen fonts


 

Note:

1. Advertisers are provided with one copy of the publication only
2. Requirement for extra copies needs to be indicated at the time of approving the advert. Such copies entail extra charges @ $25 per copy, plus cost of delivery
3. The above ad tariff is exclusive of the Ad agency commission
4. Corporate Showcase (8-pages) option entails flash of your logo on the cover page bottom part (Size: 20 mm X 35 mm)
5. Font "Adobe Garamond Pro" is not allowed for the contents of corporate showcase

 

To discuss advertising and sponsorship opportunities please contact


 

Email:[email protected]

 

Tel: +91 40 44855000 Ext: 221

 

Fax:+91 40 44855140 or 44855141

 

Online - www.autofocusasia.com

About Banners

Offered on the homepage and all the sections of the website are positioned to attract the attention of the readers.

 

Complying with the Interactive Advertising Bureau (IAB) standard sizes, the full banner gives you the right space to showcase your company's services and offerings. A prominent and well thought out positioning across the website including search results, Services & Solutions listings, profiles and articles attracts the readers attention.


Home Page Top Banner

Specifications

  • Name
  • 468 X 60 IMU - Full Banner (IAB Standard)
  • Width
  • 468 pixels
  • Height
  • 60 pixels
  • File Size
  • Maximum of 20 kb
  • Formats
  • JPEG, GIF, Flash
  • Destination
  • Click-through URL and ALT text
  • Alt Text Limit
  • 65 characters including spaces
  • Animation
  • Loop limit: Unlimited within 15 seconds



Home Page Sky Scrapper

Specifications

  • Name
  • 120 X 600 IMU - Full Banner (IAB Standard)
  • Width
  • 120 pixels
  • Height
  • 600 pixels
  • File Size
  • Maximum of 20 kb
  • Formats
  • JPEG, GIF, Flash
  • Destination
  • Click-through URL and ALT text
  • Alt Text Limit
  • 65 characters including spaces
  • Animation
  • Loop limit: Unlimited within 15 seconds



Section Banner

Specifications

  • Name
  • 468 X 60 IMU - Full Banner (IAB Standard)
  • Width
  • 468 pixels
  • Height
  • 60 pixels
  • File Size
  • Maximum of 20 kb
  • Formats
  • JPEG, GIF, Flash
  • Destination
  • Click-through URL and ALT text
  • Alt Text Limit
  • 65 characters including spaces
  • Animation
  • Loop limit: Unlimited within 15 seconds



Page Banner

Specifications

  • Name
  • 468 X 60 IMU - Full Banner (IAB Standard)
  • Width
  • 468 pixels
  • Height
  • 60 pixels
  • File Size
  • Maximum of 20 kb
  • Formats
  • JPEG, GIF, Flash
  • Destination
  • Click-through URL and ALT text
  • Alt Text Limit
  • 65 characters including spaces
  • Animation
  • Loop limit: Unlimited within 15 seconds



Banner in Article (Contextual)

Specifications

  • Name
  • 180 X 150 IMU - Full Banner (IAB Standard)
  • Width
  • 180 pixels
  • Height
  • 150 pixels
  • File Size
  • Maximum of 20 kb
  • Formats
  • JPEG, GIF, Flash
  • Destination
  • Click-through URL and ALT text
  • Alt Text Limit
  • 65 characters including spaces
  • Animation
  • Loop limit: Unlimited within 15 seconds


 

e-Newsletter - Verticaltalk Automotive

Verticaltalk Automotive e-Newsletter – the e-Newsletter for the automotive industry’s key decision makers. The database of e-newsletter audience comprises a multitude of high-profile decision makers from the automotive industry who are the regular users of the website. In essence, the key market segment built to suit your positioning.


e-Newsletter Banner

Offers the best position on the newsletter which is most visible and attracts the attention of our readers. This position offers lot of space for your creative ads (preferably an animated GIF).

 

Specifications

  • Name
  • e-Newsletter Banner
  • Width
  • 360 pixels
  • Height
  • 150 pixels
  • File Size
  • Maximum 25kb
  • Formats
  • JPEG, GIF
  • Destination
  • Click-through URL and ALT text
  • Animation
  • Loop Limit: Unlimited within 15 seconds



Skyscraper

This space is the efficient way for your advertisement to be prominently visible with our rich mix of content. The standard IAB skyscraper position offers good exposure for time-sensitive events.

 

Specifications

  • Name
  • Skyscraper
  • Width
  • 120 pixels
  • Height
  • 600 pixels
  • File Size
  • Maximum 25kb
  • Formats
  • JPEG, GIF
  • Destination
  • Click-through URL and ALT text
  • Animation
  • Loop Limit: Unlimited within 15 seconds



Banner in Article (Contextual Position)

Contextual advertising banner slot featured alongside the relevant content category such as events, articles, interviews etc. A sure shot way of hitting the bull's eye - placing the ad where the most relevant contents are. Use this position to create that unique brand awareness with the audience that matters.

 

Specifications

  • Name
  • Contextual Position
  • Width
  • 120 pixels
  • Height
  • 120 pixels
  • File Size
  • Maximum 20kb
  • Formats
  • JPEG, GIF
  • Destination
  • Click-through URL and ALT text
  • Animation
  • Loop Limit: Unlimited within 15 seconds



Exclusive e-Newsletter Sponsorship

An opportunity to use ALL advertisement options in a chosen issue of the newsletter to leverage the benefits of exclusivity at a competitive price. The sponsorship is a package that combines all offerings - banners, skyscraper, contextual position to maximise visibility to your marketing messages.


Direct Marketing

Direct marketing messages are sent by e-mail to the exclusive database of autofocusasia.com , comprising high-profile business executives from the healthcare industry who are the key decision makers. The database consists of executives who are opt-in subscribers, identified by our research team. It is updated regularly. Our e-newsletters enjoy high hit rates and click throughs. The minimum order is 5,000 subscribers and orders should be booked at least two weeks in advance.

 

Note: All the mailshots are sent to the executives in our database. The mailshots will carry a clear text message describing the sender and also instructions to unsubscribe.

 

Data Reported

Only open rates and click-through reports are available. Rich media and Javascripts are not accepted.

 

Creative

Specifications

  • Name
  • Direct Marketing Email Message
  • Width
  • 500 pixels (recommended)
  • Height
  • 900 pixels (recommended, no real limitation)
  • File Size
  • Maximum 20kb excl images (remotely hosted)
  • Formats
  • JPEG, GIF
  • Destination
  • Click-through URL and ALT text
  • Message Subject
  • 65 characters including spaces
  • Animation
  • Loop Limit: Unlimited within 15 seconds


 

Pricing Structure

Direct Marketing campaigns are charged per e-mail address and the cost is (US$ 0.25) per address, for mail shots above 5,000 units. For mail shots below 5,000 units, the charge is (US$ 0.45)

 

Booking Example: 10,000 Direct Marketing messages cost: 10,000 x US$ 0.25 = US$ 2,500

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