Automotive companies are caught in a catch 22 situation - on one hand, the industry is grappling with the challenge of maintaining healthy balance sheets; and on the other, it is attempting to adopt the latest technologies to address the issue of competitive differentiation. The evolving technology investment environment has a deep influence and impact on how value chain collaboration, internal operations, and customer experience for both products and services, will emerge in the immediate future. Be they automotive OEMs (Original Equipment Manufacturers) or Tier-1 suppliers and dealers, automotive companies need a multifaceted, technology-enabled strategy that promotes collaboration and is responsive and adaptable to market forces, in order to attain sustainable growth in an environment that is more complex, dynamic and competitive than ever before
